March 6, 2017, the global sports innovation leading brand Adidas officially opened "by me to create" 2017 women's brand activities. At the beginning of this year, Adidas launched the "I was one hundred million miles to pick" the communication for Chinese consumers, put forward the "sports creativity" brand concept, and the "created by me" through the female perspective to continue to explain this idea.
UltraBOOST X aims to show the natural running of the female foot shape, for women to provide enhanced performance. ARAMIS system is a kind of motion tracking technology, can be a detailed analysis of the movement of the body, ARAMIS system application so that Adidas innovation team to accurately see the female runners most need to support the site, and their feet naturally expand all the need for spatial location. This craft creates the unique design of the UltraBOOST X running shoes.
In addition to carefully engraved in the end and Primeknit uppers, UltraBOOST X also introduced a unique adaptability shoes arch, Primeknit uppers can easily adapt to running when running constantly changing foot type. Primeknit structure wrapped under the arch can provide more support, the toe part is more open, thus providing enhanced breathability. In addition, UltraBOOST heel support with a new type of narrow design, more in line with the female heel and provide support at the same time, to make the movement more free, more unrestrained running.
Practice has proved that 100% full-size BOOST in the end to provide the industry's best energy cover, and in a variety of climate environment durable. Continental rubber (Continental Rubber) to build a four-dimensional extension of the net outsole designed for women gait design, all the time for the city running to provide good traction.
"Based on the ARAMIS system's understanding of the female foot, we have created the industry-leading UltraBOOST performance technology for women," said Andre Maestrini, general manager of Adidas Running Shoes. Innovative and technical running shoes can provide a unique running experience for women running around the world and provide them with the tools to improve their running results.
UltraBOOST classic style to give women runners with confidence, whether it is 5:30 morning morning to go to run, or run their first 10 km, or in their favorite line out of personal best results, so that they can break through the individual Obstacles to achieve their goals.
And UltraBOOST X running shoes also released a series of running clothing, including Primeknit T-shirt, double shorts, running leg and vest. This set of clothing design and running shoes in the unique design to maintain unity at the same time, but also with the runner body and running environment to maintain harmony.
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Since 2012, Adidas has launched a series of projects around the women's sports life, designed to encourage women to release their own personality and creativity in the movement, to seek change and different, to break the routine, encouraging companions, and thus more in sports and life Strong and different. At the same time, Adidas also launched specifically for women to build UltraBOOST X running shoes.UltraBOOST X aims to show the natural running of the female foot shape, for women to provide enhanced performance. ARAMIS system is a kind of motion tracking technology, can be a detailed analysis of the movement of the body, ARAMIS system application so that Adidas innovation team to accurately see the female runners most need to support the site, and their feet naturally expand all the need for spatial location. This craft creates the unique design of the UltraBOOST X running shoes.
In addition to carefully engraved in the end and Primeknit uppers, UltraBOOST X also introduced a unique adaptability shoes arch, Primeknit uppers can easily adapt to running when running constantly changing foot type. Primeknit structure wrapped under the arch can provide more support, the toe part is more open, thus providing enhanced breathability. In addition, UltraBOOST heel support with a new type of narrow design, more in line with the female heel and provide support at the same time, to make the movement more free, more unrestrained running.
Practice has proved that 100% full-size BOOST in the end to provide the industry's best energy cover, and in a variety of climate environment durable. Continental rubber (Continental Rubber) to build a four-dimensional extension of the net outsole designed for women gait design, all the time for the city running to provide good traction.
"Based on the ARAMIS system's understanding of the female foot, we have created the industry-leading UltraBOOST performance technology for women," said Andre Maestrini, general manager of Adidas Running Shoes. Innovative and technical running shoes can provide a unique running experience for women running around the world and provide them with the tools to improve their running results.
UltraBOOST classic style to give women runners with confidence, whether it is 5:30 morning morning to go to run, or run their first 10 km, or in their favorite line out of personal best results, so that they can break through the individual Obstacles to achieve their goals.
And UltraBOOST X running shoes also released a series of running clothing, including Primeknit T-shirt, double shorts, running leg and vest. This set of clothing design and running shoes in the unique design to maintain unity at the same time, but also with the runner body and running environment to maintain harmony.
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