What The 2014

"What The" series from seven years ago, for Nike SB Dunk Low a try, and now, it has become a Sneaker cultural phenomenon. "What The" is spoken in English, but it is simple but full of all - is the most natural and straightforward reaction to the good and the bad of things.

In this way, "What The" invaded the shoes Sanctuary and was closely linked to the D-U-N-K word. And by 2014, Nike Basketball plans to "What The" concept through the signature shoes into a new height.

Origin of innovation and adventure is part of Nike DNA. From the first day, Nike founder Phil Knight and Bill Bowerman to encourage all employees to be courageous beyond the limits of innovation, inclusive of unruly ideas.

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In 2007, Knight on Nike skateboard designer James Arizumi entrusted with the task, take the initiative to require the design of Nike SB "What The Dunk". This is the first pair of Nike will be a variety of iconic color mix and match shoes. It tries to associate the designer's crazy ideas with his design methods with pop art.

"I want to create a pair of Nike SB in the history of all the best Dunk in a shoe, people see this pair of crazy shoes wanted to say 'What The', designer James Arizumi said," We like to respect the past, hug The future, and now look back to 'What the Dunk', which is the best embodiment. "

Volkswagen's response to this shoe is not the same, some people think it is interesting, some people are more offensive. This special edition is like a Dunk gene mutation the same - a pair was born in the 1986 court on the classic basketball shoes, but also as a skateboard shoes for innovation. And this design on the transformation brought Dunk has brought countless loyal fans around the world.

Relay In 2012, Nike basketball design team in the Nike Kobe VII design pursuit of a breakthrough. In the Kobe Bryant has always been innovative to the extreme requirements, an idea was born. Pattern designer Erick Goto inspired by Arizumi's "What the Dunk" five years ago, decided to use "What the Kobe" to lead Nike basketball into a new field. When "What the Kobe" was unveiled on the cover of the world-renowned magazine <Sneaker Freaker>, "What the Kobe" was immediately sold out.

Goto's design ideas opened the new trend of basketball shoes. In recent years, Nike Basketball launched six "What The" series of shoes, of which four in the retail store for sale.

"Our team is proud to show the story of the athlete through the design of the shoes," Goto said. "We have been working hard to create the best works in the past year, and now we are going to be the most wild way Pay tribute to the shoes.
LeBron's legend

After 11 years, LeBron's signature shoes are the fusion of innovation and inspiration. James's career won two league championships, four regular season MVP, two gold medals, these achievements as in his signature shoes in the same innovation as the subversion of the entire industry, extraordinary extraordinary. 2014 LEBRON 11 "What The LeBron" mixed with LeBron in the past signature shoes in the eight major product design elements and in 20 before the color in the pattern and color. LEBRON 11 "What The LeBron" shows some of the most popular details from the innovative design and personal stories, with the previous shoes clearly distinguish. You will see 28 different elements from LBERON VII's tongue to LEBRON V's Akron map.

Durant's journey

Nike basketball as early as in 2007 with Durant signed for Kevin Durant can quickly grow into the world's top athletes confidence. Durant's diligent training, modest attitude and constant pursuit of the best player's belief is always the same. His growth journey became a design inspiration for the KD VI. Last year, KD VI was released at the Seat Pleasant Activity Center, and Durant sees it as a second home. The new KD VI "What The KD" incorporates 35 patterns and colors from all previous KD VI color versions. From the Maryland blue crab inspired Swoosh to Aunt Pearl on the flower pattern, the new design will Durant personal story in this pair of shoes fully reflected.

Nike Basketball is committed to the world's athletes to provide a breakthrough in innovative technology and design inspiration, 2014 "What The" series of LEBRON 11 and KD VI is a vivid proof. As if a work of art, left and right foot bold design of the image of the interpretation of: life is not lack of beauty, as long as you have a pair of beautiful eyes found.