Thursday, August 9, 2018

PUMA HYBRID Rocket

PUMA new HYBRID Rocket running shoes
PUMA, a world-renowned sports brand, has been developing for several years, bringing heavyweight running shoes technology to runners. PUMA officially released the innovative midsole technology PUMA HYBRID, which combines its NRGY energy ball and IGNITE foam two ace midsole technology, which is transformed into the “engine” under the foot, providing the runners with ultimate cushioning and energy feedback, enjoying the ultimate in engine installation. Pleasure experience. PUMA HYBRID Rocket, the running shoe carrying HYBRID technology, was launched in China on July 31.

How does "HYBRID" work?

When running, IGNITE foam takes the lead in responding to the impact, providing energy feedback immediately with the pressure of the runners. The NRGY energy ball provides support, provides ultimate cushioning during the stride, and feeds back to the IGNITE foam midsole to absorb energy. Resilience is generated at the point of the toe off the ground. This mode continually circulates, and the kinetic energy of each step enhances the comfort of each step. The evoKNIT fabric upper is comfortable and breathable. The one-piece upper provides a sock-style support for the feet, providing a comfortable fit for everyday and sporting with better wrapping and stability, while smooth lines and rich color schemes More unique and unique. The top-of-the-line wearing experience complements the modern eye-catching look and leads the fashion trend.


The main advantages of HYBRID Rocket:

Energy: IGNITE foam provides ultimate energy feedback

Buffer: The NRGY energy ball provides the wearer with a high-quality cushion from the heel to the toe, making every step motivating

Fit: evoKNIT fabric upper is comfortable and breathable, providing sock support and comfort

In the PUMA HYBRID running shoes launch event, in order to make the runners more intuitive to experience the HYBRID running shoes hybrid midsole technology brings unprecedented cushioning and comfortable feet, PUMA has created the HYBRID flash experience station, black, white and red. The segmental design is inspired by the midsole design of the HYBRID Rocket running shoe – the black “Engine Lab” is designed with the engine and cylinder elements of the car, emphasizing the concept of the HYBRID avatar runner's foot engine. The design of the white "hybrid space" is inspired by the IGNITE foam and NRGY energy ball midsole technology integrated into HYBRID. The experiencer can take off the shoes and step on the custom space of the simulated HYBRID midsole material to feel the engine installed under the foot. Earthquake and energy feedback. The red-based "burning start zone" is decorated with a large area of ​​red runway elements, and guests can complete the try-on and test run experience on site.


Matias Infante Bascunan, Director of the PUMA Global Running and Training Series, and Alex Liang, Senior Marketing Director of PUMA Greater China, attended the event and witnessed the guests. Under the joint unveiling ceremony of HYBRID running shoes in China. Matthias said: "I am very pleased to be able to come to today's event to introduce to Chinese runners the heavyweight running shoes technology HYBRID that PUMA has been developing for many years. The first fusion of IGNITE foam and NRGY energy ball two top midsole technology This is not only the innovation of technology, but more importantly, it brings the ultimate experience of 1+1>2 to consumers."

From August 3 to August 5, the PUMA HYBRID Flash Experience Station will continue to be open to consumers at Beijing World Trade Center (No. 9 Guanghua Road, Chaoyang District, Beijing), allowing more people to experience the "engine" belt. The ultimate cushioning and energy feedback. While exploring the mysteries of HYBRID in person, you will also have the opportunity to receive additional exclusive surprises.

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