Nike Zoom Generation

How can a full armed response to the stadium battle? How to establish a lasting relationship between the brand and the athlete? Nike Zoom Generation marks the Nike's desire for athletes feedback, but also a symbol of Nike and LeBron James (LeBron James) the young masterpieces of a new partnership began. LeBron is very focused on the comfort of shoes, the chief designer Alan Cooper (Aron Cooper) promised: "We will create the most comfortable basketball shoes for you." LeBron is a power, jump and speed all aspects Beyond the limit of the players, after team discussions, designers are committed to him as a modern warrior. A pair of unique boots was born. In order to obtain excellent comfort, the boots add a layer can be wrapped in the palm of the soft foam, carrying the front palm Zoom Air, in the palm of the board, after the palm Air Sole configuration. When Allen gave the design of the Zoom Generation to LeBron, LeBron put them on, made about 4 or 5 bounces, and he stopped and said, "This is the most comfortable shoe I've ever wore." The

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In order to understand Nike's basketball shoes designed to promote the language to which step, to 2004, the experimental design has become almost a routine, so clean, classic appearance of the subversion. The balance of modern and classic will be the goal of the Nike Air Zoom Huarache 2K4. Eric Avar and his team then envisioned a new class of athletes whose focus also jumped out of Force, Flight or Uptempo. In the final design, Phylon midsole with the reaction performance of Zoom Air and Huarache ankle support technology evolutionary version of the combination, should be born to give birth to athletes and fans favorite basketball shoes. Nike Air Zoom Huarache 2K4 also through the US basketball player show in the world center stage shine. This is why the other shoes have to spend several years to get the reason for such success. Has led the trend of the exquisite appearance, and still in the Nike basketball shoes still have far-reaching impact, Nike Air Zoom Huarache 2K4 makes basketball design another way.
While the basketball game becomes faster and more exciting, there is still a player to backstage shooting and rebounding to maintain their lives. Max Air has been a platform for support for athletes who need floor protection. In fact, from the Air Max 360 running special package to the basketball shoe changes there are many challenges. The engineers carefully examined the structure and designed it according to the requirements of the vertical and horizontal movement of the basketball. Improve the cylindrical device to play a better support effect. Nike Air Max 360's success lies in completely out of the end, but it is more excellent place is driven by a similar product line in many other core basketball technology innovation. LeBron 7 generation carefully crafted the whole palm air cushion application, on the Air Max 360 project experience, thus strengthening the dominance of Nike basketball.

"Every project you handle will make you gain, but there are not many projects that will benefit me like this one."